C_C4H22_2411 - SAP Emarsys

Exam Code: C_C4H22_2411

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Topic Areas: Please note the list of topics that may be covered within this certification.

Product Overview

Exam percentage: 12

Related course code: Éxplain: How the Strategic Dashboard helps measure the impact of marketing campaigns. How to categorize the customer base based on value. How Tactics is used. How Predict is used. Identify the basics of contact segmentation and what channels are available for marketing users. Articulate the kinds of ecommerce integrations available. Define product recommendations, their source, and their application. Identify the various ways to measure results. Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management.

Data Collection and Contact Management

Exam percentage: 20

Related course code: "Describe, explain and use: Contact management, Block lists, Smart Insight, Web Extend, Relational Data, Plug-ins onboarding (SAP Commerce, SAP Customer Data Platform, Magento)."

Account Creation and Settings

Exam percentage: 13

Related course code: Describe and explain provisioning environments. Describe, explain and be able to configure: Contact Data Integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup.

Data Integrations Advanced 

Exam percentage: 15

Related course code: "Describe and explain: Stores data onboarding (CSV), Product data integration (URL, Google Tag Manager), Sales data onboarding (APIs), Customer data onboarding (APIs, CSV), Predict, SAP Customer Data Platform connector."

Campaign Management

Exam percentage: 24

Related course code: "Describe/Explain and execute functions related to: VCE, ESL, Digital Ads, Mobile Engage, Automations, Web Channel, Web Push, Predict Recommendations, SMS, Personalization."

Analytics and Insights

Exam percentage: 13

Related course code: "Describe, explain, and be able to configure and use: Strategic Analytics (unified dashboard, audience reporting, event attribution, revenue analytics, store reporting, campaign analytics). Email Analytics (emails, trends). Contact Analytics (registrations)"

Managing Clean Core

Exam percentage: 5

Related course code: Evaluate and apply clean core principles to ERP so that they can maximize business process agility, reduce adaptation efforts, and accelerate innovation.

“Pass rate for this exam is 68%, that means you should answer 55 questions correctly out of 80. Please note we provide you total 80 Questions & Answers for your perusal”.

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